Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019.
In part 2 of this series, we are joined by another pair of special guests. First up, we are joined by Brianna Sylver, President, and Founder of Sylver Consulting. The guys discuss how Brianna got her start in market research, and what led her to found Sylver Consulting. They also discuss the approach Sylver Consulting takes to research and how it puts a focus on design. Brianna then gives us a preview of her presentation at The Future of Insights Summit in December. We then get into the fun stuff! We get to know Brianna a bit more, including some of her recent music choices, a new research rant, and a new Mount Rushmore!
In the second half of the episode, we are joined by Dr. Ari Zelmanow, Research Lead at Twitter and the world’s only consulting detective of consumer and market behavior. Brian and Ari discuss how he got involved in market research, and what Twitter is currently doing research-wise. Ari then gives Brian a preview of his presentation on small sample research he will be giving at the Future of Insights Summit in Athens.
Then, Brian has some fun with Ari. He gives a great research rant you don’t want to miss. They then get into Intellicast’s 4 P’s, Ari’s latest music choices, a great book recommendation, and more!
The Future of Insights Summit at the University of Georgia is December 5-6. You can learn more about the summit and register by visiting their website. We hope to see you there!