We have a great episode of Intellicast for you this week! Adam and Brian are joined by Lindsay Zaltman, CEO and Partner at Olson Zaltman. He joins the guys to talk about how he got his start in market research, his involvement in the Advisory Board of the University of Georgia’s Master’s of Marketing Research (MMR) program, and Olson Zaltman’s patented research technique, ZMET (Zaltman Metaphor Elicitation Technique).
The guys then have some fungetting to know Lindsay better through the 4P’s, including a great new Mount Rushmore of the top 4 foods to have before an execution.
This is a great episode!
To learn more about Olson Zaltman, visit their website here.
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