Welcome back! In part two of our three-part series of SampleCon speakers, Brian and Adam are joined by Betty Amadou of Research Through Gaming. They discuss how Betty got started in market research, and what led her to starting Research Through Gaming. They also talk about the evolution of gamification in research, and how AI and other new technologies have impacted it. Betty also gives a preview of her session at SampleCon.
Adam and Brian then switch gears and chat about Betty’s hidden talent, as well as the music she’s listened to most recently.
This is another great interview you don’t want to miss!
If you are headed to SampleCon next week, be sure to catch Betty’s session Gamify The Entire Research Experience: Start Your Quest And Play The Biggest Knowledge-Boosting Game in Research.
If you want to learn more about Research Through Gaming, visit their website.
You can find Betty’s book, Games and Gamification in Market Research on Amazon.
You can follow Betty on Twitter at @BettyAdamou.
You can listen to part one here.
To learn more about SampleCon and register, visit their website.
You can also follow SampleCon on Twitter at @Samplecon.