We were at The Quirk’s Event last week in Orange County, CA. It was a great event with a lot of good insights from industry leaders. There were several big topics that were discussed this year, including:
There were a lot of sessions and discussions around artificial intelligence and how it will both impact market research and how to best utilize it. From social listening, to linguistics it seems that everyone is looking to incorporate A.I. into their offerings.
An overarching theme of Quirk’s was that technology is going to be more important than ever for the market research industry. Whether its looking for the next big tech idea that will disrupt the industry, to incorporating more technology to make current processes for automated, to using technology for better analysis and data visualization. Expect to see more organizations look to make more investment in their technology.
Along the similar lines as the first two points, big data was a big topic of conversation. There was a lot of discussions on how A.I. and/or other technology can help pull out key finding s from big data.
A few other trends we observed:
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