September 6, 2023
In-home product testing, also known as in-home usage testing, has emerged as a powerful tool for companies seeking genuine insights into consumer preferences and behaviors about […]
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December 5, 2022
The people have spoken! But… which people? Elon Musk has not tried to hide his obsession with Twitter polls, asking questions ranging from whether formerly banned […]
March 29, 2022
Spring officially sprung last week (though the Midwest has yet to make up its mind weather-wise.) However, we wanted to know what people thought of winter […]
February 1, 2022
Sample size is just as important as any other aspect of your project. We use market research as a tool to understand consumers’ attitudes and behaviors […]
December 30, 2021
Are you ready for Part 3 of the Best of Intellicast Season 4 series? In this episode, we’ll be revisiting interviews with Mike Adamson of Merkle […]
December 21, 2021
This year more than ever, I have heard the term “EPC” (earnings per click) cropping up more and more when talking about sample. While programmatic aggregators […]
November 8, 2021
The start of the holiday season is just weeks away. For most people, this means finalizing plans for Thanksgiving, planning which stores to hit up on […]
October 26, 2021
Stop me if you’ve heard this before – COVID has changed the world. In nearly the blink of an eye, consumers’ attitudes, shopping behaviors, and nearly […]