Aaron

June 15, 2016

Fairy Tale: Sample Utopia

Once upon a time in a land far, far away, there was a group of professionals spending their waking hours uncovering the opinions, needs, and desires […]
May 31, 2016

More Market Research Acronyms! What You Need to Know About APIs

Surprise, it’s Another Acronym! What You Need to Know About APIs The marketing research industry loves abbreviations and acronyms.  It is difficult to make it through […]
April 21, 2016

How much do you know about your sample provider?

How much do you know about your sample provider? If online research were a biome, it would be the Great Barrier Reef, with more inhabitants than […]
July 23, 2015

IntelliBlend® – How to properly aggregate panels

Like most researchers, you’ve spent time investigating the differences in survey data from one wave to the next. You reviewed demographic data or even attitudinal behavior […]
July 23, 2015

Respondent Quality – We are in this together!

EMI’s priority is delivering the highest quality respondents available to meet our clients’ needs. To help ensure this quality of respondents, we recommend the following: The […]
July 23, 2015

Generation Why?

Generation Why? Millennials:  the latest hot topic in the market research industry is all about how those aged 18-34 are so different from other age groups, […]
March 2, 2015

Mobile Compatibility Part 2: Behavioral impact of not allowing devices

Excluding mobile devices has an impact on study demographics:  mobile respondents are more likely to be younger and non-white.  Perhaps more importantly, excluding mobile respondents eliminates […]
January 30, 2015

Mobile Compatibility: Are you listening to your respondents?

Mobile Compatibility:  Are you listening to your respondents? Can listening to your respondents improve your feasibility, representivity and help fill those tough quotas?  EMI recently conducted […]