Dear Fellow Researcher,
EMI strives to bring you the very latest in sampling techniques. While the majority of projects require simple online panel resources, we’ve also explored river sample, routers, online communities, mobile apps, and even custom recruiting via phone to web. Our newest development at EMI is in the use of social media, via an exclusive partnership, to offer access to respondents not currently enrolled in traditional online panels.
We have included social media as a part of our sample blend in the past (with client permission) and have found great success. Here is a basic description of how we have used social media to access more respondents:
Like other methodologies, we don’t believe that recruiting via social networks is perfect for every study. Business to business targeting is limited and field time on lower incidence studies can be longer, but we would recommend considering it for consumer studies keeping a few key benefits in mind:
Each day we are challenged with the task of finding the best sample for our clients’ research projects, and as the world changes we realize how we recruit respondents will need to change as well. Social media has become another weapon in our arsenal to continue delivering the best combination of quality, feasibility, and price.
If you’re interested in learning more about new technologies, please register now for our upcoming AMA Webcast “Bridging The Gap – Mobile and Online Research.” In this presentation we will explore the best practices for using mobile surveying and how it may fit into some of your research. The webcast will occur on Friday April, 26th at 1:00 PM Eastern. Please see the following link for more information:
The EMI Team